The quest towards making money doing only what you love doing is a long and arduous one, but it's one worth making. If you keep this three step process in mind, you'll find that your goals become, if not easier, then at least a lot more manageable:
1. Quit
One of the very best things you can do to find success in your chosen field is to quit.
We don't mean quit the thing that you're trying to make a living, but quit the things that you know you're not going to be able to be the best at. If you run a fashion blog because of a passing interest in fashion, but you've never really been passionate about the subject, quit. If you do photography even though it's not really your thing, quit.
The fewer peripheral, unnecessary activities and half-hearted attempts you have to go through, the more time and attention you're going to have to devote to the thing that really matters to you. Quitting where you can't win is a big part of being successful where you can.
2. Stick
When it comes to the thing that you really want to do, if you think that you can really be the best at your niche, then the next step is to stick through what Seth Godin calls "The Dip." This is the part where your business is not really doing you many favors, it's requiring more effort than seems to be worth it.
At the start of a project, you're excited, people are encouraging you, and you can't wait to put this thing out there to the world. After that comes a long period where there's a lot of work for little reward, but eventually, once word of mouth catches on, once you have all your stars aligned, you get to a point of high reward for little work. Push through the dip and you'll get there sooner or later.
3. Grow
Don't rest on your laurels. Decide what you're going to do next. That could be expanding your brand, starting a new business, or it could even be trying to maintain your company or service or product exactly as it is right now. Certainly, sometimes it makes more sense to keep things as they are.
In any event, even if you choose to keep things as they are, that needs to be the result of careful consideration. Don't coast. If you coast, you're going downhill. The only way to keep making money is to remain involved, remain curious, remain interested and passionate. If you can't muster that up, then hand the business off to your second in command, because it's not going to do you any favors if you lose interest but stay involved.
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