In this article let's talk about 2 free online marketing ideas for small businesses that can be helpful regardless of your current business model.
1. Business website.
Is it really possible that over 50% of all small businesses still do not have a website? That number might be higher if you consider offline businesses and home based businesses.
That really doesn't make any sense! In today's worldwide economy you simply cannot make money without having an online presence.
Not only do you need a website, but you need one that's properly structured for both your target audience and search engines. Once you understand search engine optimization you will appreciate how much Internet traffic you can get from it for free.
Almost every small business can rank for their targeted keyword phrases. This is especially true for businesses that are trying to rank in a local market where there's not as much competition.
Ranking for a targeted keyword phrase leads to consistent Internet traffic. Once you solidify your rankings that traffic will continue to come even after you have stopped promoting it.
If you want to spend a little bit of money you can do pay per click advertising. Although this is not free online marketing, it can be affordable Internet marketing with programs such as Google Adwords and Yahoo marketing.
2. Freebies. Give away free things to entice people to come to your website. You can still do this with free online marketing such as blogging, article marketing, and video marketing.
Another good strategy is to build an email list by offering freebies to the list. Send out offers to your list after people subscribe to it by giving away even more freebies. This is a good way to build up goodwill which could ultimately lead to paying customers.
You can purchase an autoresponder to manage your list for about $20 a month. As your list grows send out worthwhile emails as many times as you want and it doesn't cost you one penny more to do it.
Email marketing is truly one of the best free online marketing strategies. Building a quality list is an asset that can be every bit as profitable as anything your business owns.
In summary these are 2 free online marketing ideas for small businesses. Do not over complicate it. These are proven methods that work for any offline or online business owner.
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